Purpose:

Trans Corp. Inc, on behalf of Rogers Video, has requested a variance to the Sign By-law in order to install a tenant ground sign on a small site where ground identification signs are not permitted.

Source of Funds:

There are no funding sources or financial implications.

Recommendations:

It is recommended that:

(1) the recommendation of the Sign Variance Advisory Committee, dated November 17, 1997, with respect to an application for a variance to the sign by-law to permit the installation of a pylon sign for a new Rogers Video outlet at 316 Burnhamthorpe Road, be adopted; and

(2) the application be refused.

Background:

Rogers Video (Trans. Corp. Inc.) requested a variance to the Etobicoke Sign By-law in order to install a tenant ground sign on a small site zoned Limited Commercial (CL) where ground signs are not permitted under the by-law.

Comment:

The site in question has good street visibility and does not meet the definition of a Shopping Centre. The area has two other small retail plazas that have been in existence for more than 40 years without any grounds signs, and other requests for similar variances may be submitted if this variance is granted.

Conclusion:

The Sign By-law does allow incidental directional signage, which would provide the necessary identification without variance.

Contact Name and Telephone Number:

A. W. Chow - Tel: (416) 394-8006, Fax: (416) 394-6063

Director, Building Standards

The following persons appeared before the Etobicoke Community Council in connection with the foregoing matter:

- Mr. K. Stroud, of Trans. Corp. Inc.; and

- Mr. G. Biabarz, 126 Martin Grove Road, on behalf of residents in the immediate area.