TABLE OF CONTENTS

REPORTS OF THE STANDING COMMITTEES

AND OTHER COMMITTEES

As Considered by

The Council of the City of Toronto

on March 2, 3 and 4, 1999

ECONOMIC DEVELOPMENT COMMITTEE

REPORT No. 3

121st Vietnamese North American Games

2New Media Village Growth Corporation, Toronto("New Media Village")

3Extension of Concession Stand in Earlscourt Park (Ward 21 - Davenport)

4Extension of Boat Livery Concession - Toronto Islands (Ward 24 - Downtown)

5Community Banner Program

6Other Items Considered by the Committee

City of Toronto

REPORT No. 3

OF THE ECONOMIC DEVELOPMENT COMMITTEE

(from its meeting on February 12, 1999,

submitted by Councillor Brian Ashton, Chair)

As Considered by

The Council of the City of Toronto

on March 2, 3 and 4, 1999

1

21st Vietnamese North American Games

(City Council on March 2, 3 and 4, 1999, adopted this Clause, without amendment.)

The Economic Development Committee recommends that the report (January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism be adopted subject to adding to Recommendation (2) the words "and review the potential for in-kind service support", so as to read:

"(2)the Parks and Recreation Division provide appropriate logistic support for the 21st North American Vietnamese Games and review the potential for in-kind service support".

The Economic Development Committee reports, for the information of Council, having:

(1)indicated its support for the 21st North American Vietnamese Games and forwarded notice of its support in this respect to the Municipal Grants Committee;

(2)requested the Commissioner of Economic Development, Culture and Tourism to:

(a)investigate the possibility of reviewing the costs of the rental of Centennial Park Stadium; and

(b)examine the potential of the Vietnamese Association using other venues in the City in an attempt to reduce the organization's operating costs

and report back to the Committee on the results of his investigations; and

(3)requested the Toronto Olympic Bid Committee to consider finding funds necessary to ensure the 21st North American Vietnamese Games is a success.

The Economic Development Committee submits the following report (January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism:

Purpose:

To inform the Committee about the significance of a major sports event that will have a positive impact on the cultural and economic life of the City.

Source of Funds:

In kind contributions from the Parks and Recreation Division.

Recommendations:

It is recommended that:

(1)the Economic Development Committee acknowledge and endorse the City's hosting of the 21^st North American Vietnamese Games as being in the interest and well being of the City;

(2)the Economic Development Committee communicate its support to the Olympic Bid Committee and request that they give consideration for any further assistance that they deem to be appropriate; and

(3)the Parks and Recreation Division provide appropriate logistic support for the 21st North American Vietnamese Games.

Background:

The Vietnamese community has a long and positive history with the Parks and Recreation Division through the support that is provided for many of its programs and activities, particularly involving youth and women. In 1990, the former City of Toronto gave a small grant to assist the Toronto contingent to the games which was hosted for the first time in Canada.

The Parks and Recreation Division works with the Vietnamese community in the development of aquatics through The Swim For It program, that provides opportunities for training in aquatics primarily for diverse cultural groups. As a result of this partnership, many of the graduates are now employed at our recreation centres in various aquatic positions in the City. Some of the other projects include:

-The Canada Day - Thank You Dedication - where a commemorative bench and the planting of a tree were donated to Trinity-Bellwoods Parks.

-The Mid-Autumn Children's Festival at Nathan Phillip Square

-The linking of Vietnamese agencies to the Fire Academy recruitment program

Comments:

The 21^st North American Vietnamese Games is being hosted by the City of Toronto at a time when the City is pursuing the bid for the Olympics in 2008. A major thrust for these games lies with the City's "Strength In Diversity", which is reflected in the current initiative by the Vietnamese community to host these games.

The Parks and Recreation Division was approached by representatives of the Games Committee to assist with the general organization of the Games, since they are aware of our resources and expertise through our ongoing working relationship with the community. This event is a major undertaking that will require logistic support with facilities, equipment, staff and corporate sponsorship which is consistent with the way in which the Parks and Recreation Division works with community groups.

The Vietnamese Games Committee is projecting approximately 10,000 visitors and athletes from across Canada and the United States. If it is of interest to your Committee, the economic impact of this event could be calculated and reported on in the near future.

Conclusions:

In view of our objective in making the City of Toronto accessible to all groups, this is an excellent opportunity to demonstrate our willingness to promote and develop the contributions of our diverse citizens. The Vietnamese Games Committee is anxious to invite all Canadians to participate and celebrate in this significant event, particularly at this time when the City is making a serious bid for the Olympics in 2008.

Contact Name:

Ken Jeffers

Operations Support Co-ordinator, South District, Tel. No. 392-7019

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The Economic Development Committee also had before it the following communications, which were forwarded to all Members of Council with the agenda of the Economic Development Committee for its meeting on February 12, 1999, and copies thereof are on file in the office of the City Clerk:

-package of material from the Vietnamese Association of Toronto; and

-(February 12, 1999) from Councillor David Miller, High Park - Parkdale, supporting the request from the Vietnamese Association of Toronto for funding for the 21st North American Vietnamese Games in the City of Toronto.

The following persons appeared before the Economic Development Committee in connection with the foregoing matter:

-Mr. Chi Dang, Board of Directors, Vietnamese Association, Toronto;

-Ms. Anh Ky Do, Board of Directors, Vietnamese Association, Toronto;

-Mr. Toan Nguyen, Chair, United Vietnamese Canadian Youth, GTA; and

-Mr. Cham Nguyen, Treasurer, United Vietnamese Canadian Youth, GTA.

2

New Media Village Growth Corporation, Toronto

("New Media Village")

(City Council on March 2, 3 and 4, 1999, amended this Clause by adding thereto the following:

"It is further recommended that Councillor Tzekas be appointed as an ex officio member of the Board of Directors of the New Media Village for a one-year term commencing March, 1999, as the additional representative of the Economic Development Committee.")

The Committee recommends the adoption of the report (January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism by amending Recommendation (2)(ii) by deleting the words "one member" and inserting the words "two members" and adding the words "one of whom shall be Councillor Pitfield" after the words "Committee", so as to read:

"(2)(ii)the Mayor or his designate; and two members from the Economic Development Committee, one of whom shall be Councillor Pitfield, be appointed as ex officio members of the Board for a one year term commencing March, 1999; and"

The Economic Development Committee reports, for the information of Council, having requested the Commissioner of Economic Development, Culture and Tourism to explore with New Media Village the possibility of having a virtual reality kiosk located in Toronto City Hall.

The Economic Development Committee submits the following report (January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism:

Purpose:

This report provides an overview of the New Media Village and its innovative strategies to support the advancement of New Media technology companies in the City of Toronto. This report also outlines the role of the Economic Development Division in the new media sector and requests Council's participation through the appointment of members to the Board of Directors of the New Media Village.

Funding Sources, Financial Implications and Impact Statement:

Any direct funding requirements for this initiative will be contained in the Division's 1999 budget submission.

Previous City commitments have included the contribution of office space at the East York Civic Centre; staff resources and sponsorship funds in the amount of $10,000.00 in 1998.

Recommendations:

It is recommended that:

(1)Toronto Council confirm its continued interest in supporting the efforts of the New Media Village to advance the growth of the new media sector in Toronto;

(2)in response to a request from the Board of Directors of the new Media Village:

(i)Councillor Michael Prue be reappointed as an ex officio member of the Board of Directors for a one year term commencing March 1999; and

(ii)the Mayor or his designate; and one member from the Economic Development Committee be appointed as ex officio members of the Board for a one year term commencing March, 1999; and

(3)the appropriate City officials be authorized and directed to take the necessary action to give effect thereto.

Council Reference/Background/History:

The New Media Village was established as a Community Development Corporation by the former Borough of East York in 1995 and is located in the Economic Development Offices of the East York Civic Centre. The New Media Village has a Board of Directors comprised of 16 individuals representing a variety of public and private sector organizations. A list of current Board members is attached as Appendix "A" to this report.

The Corporation was formed to generate economic renewal in East York by creating initiatives that would help attract New Media companies to establish businesses in the area. The stimulus for this action by the former East York Council came from the loss of several major employers (Alcatel Canada Wire & Schlumberger) and the associated loss of the commercial tax base and employment in the Leaside Business Park.

Comments and/or Discussion and/or Justification:

The New Media Village combines the talents of the local business community and all levels of government to advance the growth of new media technology businesses in Toronto. The primary objective of the organization is to provide a "one-stop-shop" on the Internet for New Media firms seeking high-speed bandwidth business locations, finance sources and digital media talent and training facilities. The private-public sector partnerships that have evolved through the New Media Village are also facilitating high-speed bandwidth connections to buildings by linking the owners of fibre optic and wireless infrastructure with building owners and new media companies.

Through its activities the New Media Village has been successful in attracting New Media companies and other companies using digital technologies to East York's retro-fitted industrial buildings (E Concept, A1 Label). In fact, the vacancy rate in the East York area is at an all-time low of approximately 3 percent or less. The selection of new media as a target sector was due to the potential growth of this sector. The new media sector continues to be a strong growth area with significant future potential.

As a result of the City of Toronto amalgamation and the growth of other New Media clusters in the City, such as the Liberty Village area, the New Media Village recognized the need to develop a strategy that would benefit the New Media sector outside the boundaries of the former Borough. Effective January 1st, 1999, the Board of Directors made the commitment to work with businesses in other new media nodes across the city, with the objective of making Toronto one of the most prolific centres for new media industries in the world.

The Board members examined the factors that led to the creation of the New Media Village to determine if these factors were still relevant and considered how the initiative could be expanded to stimulate new media development across the City.

To this end, the New Media Village has:

(1)changed its name to the New Media Village Growth Corporation, Toronto;

(2) made a commitment to appoint additional Directors from New Media companies across the City of Toronto;

(3) created the first Sectoral Digitally based Site Selection Economic Development Tool in North America, which:

(i) assists New Media and New Digital Economy companies search for Toronto's Bandwidth-Ready buildings by area, telecommunications service provider, space requirements, etc.;

(ii) allows building owners and representatives to remotely over the Internet profile their building's telecommunications capabilities and available space;

(iii) showcases Toronto's Bandwidth-Ready commercial/industrial buildings and Smart residential communities utilizing the City of Toronto's Geographic Information System;

(4) updated the web site with a focus on the City of Toronto providing links to other digital economy initiatives across the City; and profiled the most prominent New Media Clusters across the City (Liberty Village, Leaside/East York Centre, Port Area Studio District, Broadcast Network Corridor, Downtown Core, Berkeley-Cork Town Area, Yonge Street Nodes,);

(5) initiated the first on-line New Media and Telecommunications Directory for the City of Toronto;

(6) created an interactive Finance & Investment module which:

(i)provides a summary of Financing Options for New Media firms seeking capital to expand, lease space and finance bandwidth/equipment;

(ii) provides a Matchmaker Program that confidentially links New Media companies to Angel Investors through an on-line registration system;

(iii) screens and categorized financing enquiries through a Quick Quiz Program so that firms can be identified and presented to the appropriate investors and finance companies; and

(iv) allows companies to submit their Executive Summary or Business Plan for review by a community Finance & Investment Task Force for suggestions; and

(7)co-operated with SMART Toronto, to provide links to digital education facilities across the Greater Toronto Area.

The New Media Village initiative has benefited from a broad base of public and private sector support for its activities. The Corporation is currently receiving financial participation from Human Resources Development Canada (HRDC), banks, developers, real estate firms, new media firms, as well as receiving volunteer support from over 200 individuals and organizations. In 1998 HRDC has provided this project with approximately $300,000.00 to create Toronto's "one-stop-shop" on the Internet for new media companies seeking "Intelligent Buildings" providing high-speed bandwidth telecommunications access, financial sources, digital education facilities and digitally trained talent. The private sector has also contributed approximately $70,000.00 over the past three years to this initiative.

The New Media Village Growth Corporation was created with the intent to eventually become self-financing through corporate membership sponsorships and advertising revenues through its web site. This is still the goal of the New Media Village, however, as the organization expands its mandate to support sector development across the City it will continue to require assistance from the Economic Development Division, consequently, New Media is one of the targeted sectors in the Division's 1999 work program.

The New Media Village has sufficient funding to complete currently budgeted projects until June 1999, however, the organization will have to secure further private sector funding to continue its programming. The Economic Development Division will continue to assist the Corporation with staff support and will provide a contribution of office space for the New Media Village in 1999.

Current and Proposed Board of Directors

The existing Director's on the New Media Village Board feel that a reconstituted Board of Director's should reflect its interest in working with other new media clusters in the City. The listing of Current and Proposed Board Representatives is attached as Appendix "A" to this report.

The New Media Village Board of Director's has asked that Council approve the appointment of the Mayor or his designate and two Councillors; one being from the Economic Development Committee to sit on the Board.

Councillor Michael Prue currently sits on the Board as an Ex-Officio Director with Mr. John Godfrey, MP and Mr. John Parker, MPP. Councillor Prue has been an active Director since the inception of the New Media Village and has indicated his interest in continuing his commitment. The New Media Village has asked that Councillor Prue be reappointed to the Board. Thus, the New Media Village Board of Director's is requesting that Toronto Council appoint the Mayor or his designate and one additional Councillor from the Economic Development Committee as Ex-Officio Director's of Toronto's New Media Village for 1999. The New Media Village Board will be reconstituted at its Annual General Meeting to be held in late February or early March, 1999. The Board of Director's meets approximately once per month.

Conclusion:

Toronto's New Media Village is the first Internet based sectoral economic development initiatives of its kind in North America and possibly the first in the world. The Economic Development Division has provided staff support, office space and limited funding support to help create this initiative. Currently, an Economic Development Division representative sits on the Board of Director's and coordinates the City of Toronto's participation and provides substantial input on the development of the web site: www.newmediavillage.com .

Toronto's New Media Village has the support of all three levels of government and business community support. The New Media Village is now advancing the growth of New Media technologies and business across the new City of Toronto, and is requesting City of Toronto Council endorsement and Board of Director's participation. Given the importance of this Economic Development initiative and the leverage gained through this private-public partnership, the Economic Development Division will continue to support the activities of the New Media Village as part of its 1999 work plan.

Contact Names:

Brenda Librecz, Managing Director, Economic Development Division397-4700

Eva Pyatt, Manager, Sector and Strategic Partnerships393-6076

Paul Azzarello, Business Development Consultant, City of Toronto and397-4653

Director New Media Village Growth Corporation

Appendix A

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The Economic Development Committee also had before it the following communications, and copies thereof are on file in the office of the City Clerk:

-Presentation material from Tarik Muzaffar, President, New Media Village Growth Corporation;

-Schedule of Board of Directors Meetings, from Tarik Muzaffar, President, New Media Village Growth Corporation.

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The following persons appeared before the Economic Development Committee in connection with the foregoing matter:

-Tarik Muzaffar, President, New Media Village Growth Corporation, Toronto;

-John Godfrey, M. P., Don Valley West;

-Paul Azzarello, New Media Village Growth Corporation, Toronto; and

-Nadia Thomson, New Media Village Growth Corporation, Toronto.

3

Extension of Concession Stand in Earlscourt Park

(Ward 21 - Davenport)

(City Council on March 2, 3 and 4, 1999, adopted this Clause, without amendment.)

The Economic Development Committee recommends the adoption of the following report (January 27, 1999) from the Commissioner of Economic Development, Culture and Tourism:

Purpose:

To ensure unbroken delivery of concession services to this park pending a more comprehensive city-wide review of concession services.

Source of Funds:

None.

Financial Impact:

This concession agreement calls for a rental fee of $300.00 payment to the Corporation of the City of Toronto.

Recommendations:

It is recommended that:

(1)the current agreement between the City and Mr. Luis Fernandez to operate the snack bar at Earlscourt Park on a seasonal basis be extended for the next two (2) seasons to October 31^st, 2000; and

(2)the operation of this snack bar continue subject to the terms and conditions as set out in this report in the form acceptable to the City Solicitor and the Commissioner of Corporate Services.

Background:

On June 12, 1997, the Board of Management of the former City of Toronto granted approval to the request of Mr. Luis Fernandez for permission to re-open the snack bar in Earlscourt Park on a pilot project basis. Mr. Fernandez operated the snack bar in 1997, however, given the time to bring this building up to operating standards, including the late start of his operating season, the Board approved an extension of the pilot project for Mr. Fernandez to operate the snack bar for the 1998 season.

Mr. Fernandez has worked hard at making the facility at this site a viable operation since his opening. Over the last two summers, he has upgraded the equipment and improved the overall service of the snack bar operation. In light of this, Mr. Fernandez is requesting an extension for the upcoming 1999 season and the year 2000, subject to the same terms and conditions.

Comments:

The contract is now expired and does not explicitly provide for an extension. Mr. Fernandez is proposing to operate the Earlscourt Park snack bar for the upcoming 1999 season and the year 2000. The Department is supportive of this extension given that the contract is a relatively minor one and that the service being provided should continue without disruption at this site.

Further, the Department is initiating an extensive review of concessions under its jurisdiction across the new City. This review will examine both internally provided concessions and contracted concessions and is expected to take two years from generation of recommendations to full implementation. Further, comprehensive, standardized by-laws relating to concessions and other goods and services agreements need to be established.

Given the history of past concession operators at this location who failed to operate this snack bar with any success, Mr. Fernandez has provided the appropriate service for the past two (2) years at this site, and given the time line for the full harmonization of concession revenues, staff believe that the extension of this particular contract is appropriate.

Mr. Fernandez has made considerable effort to clean up and refurbish the snack bar building, employing six (6) part-time staff so that it is once again functional and "marginally profitable".

Contact Name:

Mario Zanetti

Director of Parks and Recreation, South District

Tel. No. 392-7252

4

Extension of Boat Livery Concession - Toronto Islands

(Ward 24 - Downtown)

(City Council on March 2, 3 and 4, 1999, adopted this Clause, without amendment.)

The Economic Development Committee recommends the adoption of the following report (January 26, 1999) from the Commissioner of Economic Development, Culture and Tourism:

Purpose:

This report authorizes the extension of the contract for Boat Livery Concessions at the Toronto Islands with the current proponent for a period of one year on the same terms and conditions as outlined in the current agreement.

Source of Funds:

The rental receipts from this contract are a component of the operating budget submission of the Department.

Recommendations:

It is recommended that:

(1)the current contract for Boat Livery Concessions with Jain and Company of Canada Limited be extended for a period of one operating season to expire on September 15, 1999;

(2)a comprehensive strategy for contractual and concession revenues for the department be developed and reported to the Economic Development Committee in 1999; and

(3)appropriate City staff be authorized to give effect thereto.

Background:

Jain and Company have operated a boat rental concession on the Toronto Islands under contract to the department since 1994. A related company provided these services for the previous ten year period from 1984 to 1994. The contract was awarded following a comprehensive Request For Proposal (RFP) process that was conducted in late 1993. The current proponent is up to date on all of their responsibilities and has shown to be a prudent operator.

Through the Amalgamation Process, the Parks and Recreation Division has developed a new mission and vision and completely restructured its operations. One of the components of the restructuring is to complete a review of all of the major revenue contracts that the Parks and Recreation Division is engaged in and to develop a new strategy to capitalize on the new critical mass of agreements that were administered by the former municipalities.

For this reason, we recommend that this contract, which is the only major contract at the Toronto Island that has come to term, be extended for a period of one operating season on the same terms and conditions. This will continue the services to the public and continuity in revenue while a full review of the concession and contract situation on the Islands is completed during 1999.

Conclusion:

Going to a full RFP and Tender Process for a one operating season contract is not prudent or cost effective in this circumstance. This extension will allow sufficient time to complete the concessions study and ensure that the City is maximizing our return from a number of concessionaires.

Contact Name:

John A. Macintyre

Director, Central Services and the Waterfront

397-4451

5

Community Banner Program

(City Council on March 2, 3 and 4, 1999, adopted this Clause, without amendment.)

The Economic Development Committee recommends the adoption of the following report (January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism:

Purpose:

To seek authority from the Millennium Task Force to proceed with the Community Banner Program initiative as described herein and to request Council approval to waive any administrative and/or permit fees normally imposed on banner and pennant applications.

The Commissioner of Works and Emergency Services has been consulted on, and concurs with, this report. Additionally, staff from Finance and Economic Development have been a part of the consultation process.

Funding Sources, Financial Implications and Impact Statement:

The Community Banner Program is intended to be cost neutral to the City and no source of funding is requested for this Millennium initiative. The Program will be self sufficient through sales of the banners to community groups. Actual production of the banners will not commence until an appropriate number of orders have been confirmed.

  Rationale for Waiving of Processing and Permit Fees:

Although this report requests City Council to waive any administration and/or permit fee normally imposed on banner and pennant applications, such waiver would not constitute a loss of revenue, given that this is a new, time-limited initiative which is not expected to encroach on current banner activity.

It is also pointed out that the names and identifying symbols of sponsoring organizations or companies appearing on the banners or pennants are incidental to the City's message on the banner or pennant so that the principal purpose of the sign is the promotion of the City's millennium celebrations. Additionally, the Community Banner Program will be targeting a community, charitable or other public event and not the commercial affairs or products of a sponsor. Under the former Metropolitan Toronto policy, community, charitable or other public events are exempted from paying all processing fees. At the former City of Toronto, however, such fees would apply equally to community, charitable or other public event, except in special circumstances where Council waived such fees. One example of Council waiving permit fees is the 1996 "200 Years Yonge Street Celebrations", citing the City's "direct role in encouraging and supporting the celebrations". Similarly, the Community Banner Program is a City initiative, designed to promote the City and to encourage community participation in Toronto's millennium celebrations. Therefore, Council's intention in waiving these fees would be to achieve a benefit for the municipal corporation and its citizens.

Recommendations:

It is recommended that:

(1)the Millennium Community Banner Program initiative outlined in this report be endorsed;

(2)any administration and/or permit fees normally applicable for applications to install banners and/or pennants over City streets be waived for the Millennium Community Banner Program;

(3)authority be granted to enter into an agreement, satisfactory to the City Solicitor, with Toronto 2000 for the services outlined in this report; and

(4)the appropriate City officials be authorized to take the necessary action to give effect to the foregoing.

Summary:

The proposed Community Banner Program involves the sponsorship and purchase of City of Toronto millennium banners or pennants by Business Improvement Areas, Chambers of Commerce, businesses and other interested parties. The purpose of the Community Banner Program is to, among other things, create excitement in the City, as well as to encourage and support community participation in millennium celebrations across the City throughout the year 2000. The City will be responsible for the design and production of the banners, as well as the installation and deinstallation of the banners. Subject to requests for quotations, plans include outsourcing this work. It is recommended that the City contract the services of Toronto 2000 for the promotion and marketing of the banners and the subsequent delivery (upon deinstallation) of the banners to the purchaser. The proposed fee/price structure will ensure the costs of the Program are recouped.

Discussion:

In its adoption of the September 9, 1998 report from Councillors Korwin-Kuczynski, Jakobek and Ashton (adopted by City Council at its meeting of October 1 and 2, 1998), the Millennium Task Force concurred, inter alia, with the statement that "the City will play a key role in being a central registry and information centre for all of Toronto, as well as ensuring that the millennium message is highly visible over the course of 2000 with the use of street banners". In the appendix to that report, the Department of Works and Emergency Services indicates that it would provide assistance in the processing and approvals for street banners, as one of its departmental contributions to the City's millennium plans.

The Community Banner Program involves the sponsorship and purchase of City of Toronto millennium banners by Business Improvement Areas, Chambers of Commerce, businesses and other interested parties. The primary purpose of the Program is to create excitement in the City and to encourage and support community participation in millennium celebrations across the City. The City will be responsible for the design and production of the banners, as well as the installation and deinstallation of the banners. Staff have been communicating with suppliers and feel confident that the costs of the proposed Banner Program can be recouped.

Toronto 2000 Services:

In its consideration of the aforementioned report (September 9, 1998) from Councillors Korwin-Kuczynski, Jakobek and Ashton, the Millennium Task Force adopted the recommendation that the City work cooperatively with Toronto 2000, a non-profit corporation initiated by the Toronto Board of Trade and mandated to coordinate the involvement of community organizations, by sector, across the City. Integral to the City's relationship with Toronto 2000 would be an arrangement which enables us to utilize the outreach capabilities of this organization.

It is recommended, therefore, that the City enter into an agreement with Toronto 2000 for the purposes of marketing the Banner Program. In addition to obtaining sponsorships for and sales of the banners, Toronto 2000 would deliver the banners (upon deinstallation) to the purchasers, anticipated to total a large number across the community and its 28 wards. Toronto 2000 would receive a fee, based on a percentage commission, for its services. The City would contract with an external supplier for the installation of the banners and, at the conclusion of an approved display period (which would be subject to pole availability), deinstallation of the banners.

Processing of Applications:

A variety of policies and fee schedules for banner and pennant installations currently exists in the former municipalities. Harmonization is expected to be completed in March of this year. It is anticipated that the new City's policy will contain some form of processing and permit fees. Given that the Millennium Community Banner Program is a City initiative to encourage and promote City-wide celebrations throughout the year 2000, it is recommended that these fees be waived.

It is anticipated that the Community Banner Program will be consistent with City guidelines for the installation and design of banners and that the applications will be processed by Works and Emergency Services, with a coordinating role performed by Millennium Office staff. Upon completion of a sale, it will be the responsibility of Toronto 2000 to submit application details to the Millennium Office, together with payment and subsequent invoice for its services.

Costing:

Upon approval of this report, staff will determine design specifications of the banners and invite supplier quotations. Subsequent pricing and cost decisions will be based on the quotations, as well as uptake of the program and associated economies of scale. However, based on preliminary discussions with suppliers, the following is an example of a price schedule that would be feasible (example is based on the quotation in Appendix A):

Sample Pricing Schedule

Unit CostUnit Cost

Based onBased on

Quantity ofQuantity of

3,000 1,500

($)($)

Production*:19.0019.45

Hardware:20.7523.25

Installation:26.9026.90

Contingency: 10.00 10.00

Sub-total:76.6579.60

Marketing Fee/Commission (20.0%): 15.33 15.92

Sub-total:91.9895.52

Applicable Taxes:13.8014.33

Total Cost of Banner: 105.78 109.85

(*Production costs include one-time design fee of $300.00 per 3,000 banners, or $0.10 per banner. This fee disappears after initial 3,000 banners are produced.)

There could be other pricing scenarios. If, for example, a BIA already owns the necessary hardware and it is permanently affixed to designated poles, then the price per banner is substantially reduced. The above-noted sample pricing scenario includes a surcharge of $10.00 per banner. A surcharge is recommended for contingency purposes to help ensure the Banner Program remains cost neutral to the City.

Dependent upon community reaction to the Banner Program, it may be feasible to expand the Program to include related items such as millennium flags, pennant strings or patio umbrellas. Appendix A contains quotes for such items as well.

Conclusion:

The Community Banner Program is a vehicle through which the City can promote itself throughout the year 2000 at the community level. It is a self-supporting program which is designed to blanket the City with brightly coloured banners, whose purpose is to create excitement in local neighbourhoods and communities and to encourage participation, celebration and involvement. The Program confers the ancillary benefit of supporting the activities of Toronto 2000 by providing it with a fee for services arrangement with the City.

Contact Name:

Irene Bauer, Acting Project Manager

Tel: 392-4218, Fax: 392-3355

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Appendix A

1.Description:Millennium BIA Style Street Banners

Material:Duralux, Knit Polyester

Process:Print

Size:24" X 48"

Heading:Sleeve Top, "D" Ring and Batten Bottom

Colours:(A) 5 Spot Colour (B) 6 Spot Colour

Face:Single Reverse

QuantityA-unit PriceB-unit Price

1500$19.25$19.95

3000$18.90$19.50

Film and Set-up:(A) $300.00(B) $360.00

2.Description:Millennium Street Banners

Material:210 Denier Nylon

Process:Applique

Size:3' X 25'

Heading:Banner Clip and Rope

Colours:3 - 4

Face:Single Reverse

Extras:Ball Park Quote Only - Date Patches Approx. $40.00

QuantityUnit Price

6$475.00

Film and Set-up:N/A

3.Description:Millennium Flags

Material:Duralux, Knit Polyester

Process:Print

Size:3' X 6'

Face:Single Reverse

Colours:(A) 4 Spot Colour (B) 5 Spot Colour (C) 6 Spot Colour

QuantityA-unit PriceB-unit PriceC-unit Price

500$18.00$18.25$18.95

1000$17.00$17.25$17.75

Film and Set-up:(A) $225.00(B) $300.00(C) $325.00

4.Description:Millennium Pennant Strings

Material:Duralux, Knit Polyester

Process:Print

Size:60' with 10' Square Pennants

Heading:Poly Plastic Header String

Colours:(A) 4 Spot Colour (B) 5 Colour (C) 6 Colour

Face:Single Reverse

QuantityA-unit PriceB-unit PriceC-unit Price

100$38.00$40.00$41.50

200$34.00$35.50$36.25

Film and Set-up:(A) $300.00(B) $350.00(C) $400.00

5.Description:Millennium Patio Umbrellas

Material:Duralux, Knit Polyester

Process:Print

Size:6' Umbrella

Heading:2 Piece Tilt Head Pole

Colours:(A) 5 Spot Colour (B) 6 Colour

Face:Single Reverse

QuantityA-unit PriceB-unit Price

250$66.00$68.00

500$63.00$65.00

1000$58.00$61.00

Film and Set-up:(A) $300.00(B) $360.00

6.Hardware

Street Pole Top Arm and Bracket

Description:(A) 1 Piece, Galvanized Steel Top Arm and Bracket "S" Hooks Included

Size:28" (To Fit 24" - 26" Banner)

Bottom:(B) Stand-off Bracket with Eye Bolt

QuantityA-unit PriceB-unit Price

500-1000$22.25$6.00

1000-2000$18.00$5.25

2000+$15.80$4.95

7.Installation and Removal of Hardware and Banner

QuantityUnit Price

500+$26.90

Using Existing Hardware, Minimum of 50 Per Location: $14.00 Per Banner, Based on 500+ (Includes Removal of Banner) - (Where Hardware is Permanently Affixed to Poles)

6

Other Items Considered by the Committee

(City Council on March 2, 3 and 4, 1999, received this Clause as information, subject to striking out and referring Item (h), entitled "Proposed Billboard Advertising on City-Owned/Maintained Properties", embodied this Clause, back to the Economic Development Committee for further consideration.)

(a)Riverdale Community Business Centre.

The Economic Development Committee reports having:

(1)received the following report from the Riverdale Tourism Initiative and the presentation made by representatives of that organization for information;

(2)requested the Commissioner of Economic Development, Culture and Tourism to:

(a)review this model with respect to integrating it into the Economic Development and Tourism Strategy; and

(b)report back to the Committee's next meeting on March 26, 1999 with a review of the former grant programs which were made in the past to determine if they can be supported in the future.

(i)(Undated) from Liz Bosma, Riverdale Tourism Initiative, Riverdale Community Business Centre, advising that the Riverdale Tourism Initiative is designed to draw more tourists and visitors to Riverdale, which will help strengthen retail areas, create revenue for local businesses, and generate related new employment; and

(ii)Pamphlet, titled "Discover Toronto's Riverdale", from the Riverdale Tourism Initiative.

The following persons appeared before the Economic Development Committee in connection with the foregoing matter:

-Catherine Pigott, Project Manager, Riverdale Tourism Initiative; and

-Liz Bosma-Donovan, Tourism Coordinator, Riverdale Tourism Initiative.

(b)Employment Area Revitalization Program.

The Economic Development Committee reports having deferred consideration of the following report and staff presentation to its next meeting on March 26, 1999:

(January 4, 1999) from the Commissioner of Economic Development, Culture and Tourism, introducing members of the Economic Development Committee to the Local Partnership Program which encompasses approaches to revitalizing retail and employment areas, and recommending this report be received for information.

(c)Harmonization of User Fees.

The Economic Development Committee reports having:

(1)deferred consideration of this matter to a Special Meeting of the Committee to be called by the Chair during the next week, and requested that the Committee's action taken at that meeting be forwarded to the Budget Committee for consideration at its meeting on February 23, 1999;

(2)requested that all material before the Committee and communications filed by deputants be referred to the Special Meeting;

(3)requested members to provide the Chair with motions to be tabled at the next meeting, if they so wish; and

(4)requested that the various costing charts be available for the Special Meeting.

(i)(February 10, 1999) from the Commissioner of Economic Development, Culture and Tourism, recommending:

(1)that the Economic Development Committee provide direction on a preferred option for a new harmonization user fee policy as outlined in this staff report;

(2)that this report be forwarded to the Budget Committee with the Economic Development Committee recommendations for their consideration in the 1999 Budget Process; and

(3)that the Commissioner of Economic Development, Culture & Tourism, be authorized to implement harmonized rates in keeping with the Council decision on this matter;

(ii)(November 25, 1998) from the City Clerk, forwarding to the Economic Development Committee the action of the User Fee Committee on November 24, 1998, with recommendations;

(iii)(December 10, 1998) from Anne Dubas, President, CUPE Local 79;

(iv)(December 10, 1998) from the City Clerk, North York Community Council, forwarding the action taken by the North York Community Council at its meeting on December 10, 1998;

(v)(January 12, 1999) from Maureen Boulter, Chairperson, Lakeshore Area Multi-Services Project Inc. (LAMP);

(vi)(January 12, 1999) from Jasmin Earle, Chair, The Etobicoke Brighter Futures Coalition;

(vii)(January 15, 1999) from Hordofa Guysa, President, Oromo Canadian Community Association in Ontario;

(viii)(February 2, 1999) from Councillor Olivia Chow, Chair, Youth Subcommittee of the Children and Youth Action Committee;

(ix)(February 10, 1999) from Cal Lorimer, Toronto;

(x)(February 11, 1999) from Councillor Tom Jakobek, Chair, Budget Committee, and Councillor George Mammoliti, Chair, User Fee Committee;

(xi)(February 11, 1999) from Councillor Norm Kelly, Scarborough Wexford;

(xii)(February 12, 1999) from Anne Dubas, President, CUPE Local 79;

(xiii)(February 12, 1999) from Joy Connelly, Toronto;

(xiv)(February 12, 1999) from Maureen P. Boulter, Lakeshore Area Multi-Services Project Inc. (LAMP);

(xv)presentation material (February 12, 1999) from the Commissioner of Economic Development, Culture & Tourism;

(xvi)(February 12, 1999) from Bill Worrell, on behalf of Karen Savage;

(xvii)(February 10, 1999) from Deany Peters, Community Health Worker, Regent Park Community Health Centre;

(xviii)(February 12, 1999) from Doreen Lalor, Toronto;

(xix)(February 7, 1999) from Mandy Mack on behalf of Lincoln Lopez, York Hispanic Centre, Toronto;

(xx)(Undated) from Mandy Mack, York Hispanic Centre, Toronto;

(xxi)(February 12, 1999) from Doug Hum, Children's Aid Society of Toronto;

(xxii)(February 12, 1999) from Donald J. Stewart, Toronto;

(xxiii)(February 12, 1999) from Myra Lewis, Toronto; and

(xxiv)(February 12, 1999) from Karen Wirsig, Community Social Planning Council of Toronto.

The following persons appeared before the Economic Development Committee in connection with the foregoing matter:

-Herb Pirk, Chief Administrative Officer, Town of Newmarket;

-Alison McKelvey, Equally Healthy Kids, Lakeshore Area Multi-Services Project Inc., (LAMP), Etobicoke;

-Maureen Boulter, Resident and LAMP Board Executive, Etobicoke;

-Bill Worrell, Toronto;

-Margaret Watson, Co-Chair, Metro Chapter, Canadian Pensioners Concerned Inc., Ontario Division, Toronto;

-Doreen Lalor, Toronto;

-Christine Lambert, Universal Black Students' Association & Youth Cabinet, Toronto;

-Mandy Mack, For Youth Project, Toronto;

- David Kidd, Recording Secretary, Local 79, CUPE;

-David Rew, Scarborough;

-Doug Hum, on behalf of the Children's Aid Society of Toronto, Etobicoke;

-Mandy Mack on behalf of Marcela Marin and Lincoln Lopez, York Hispanic Centre, Toronto;

-Deany Peters, Toronto;

-Sandra Van, on behalf of The Highfield Community Enrichment Project, Etobicoke;

-Don Stewart, The North Toronto Memorial Community Centre Advisory Council;

-Myra Lewis, S. H. Armstrong Advisory Council, Toronto;

-Robert Wilson, Chair, Advisory Council, Beaches Recreation Centre;

-Jill McLean, Toronto;

-Richard DeGaetano, President, Jane/Finch Community & Family Centre, Toronto;

-Kevin King, Youth Council, Etobicoke;

-Andrew Gabriel, Youth Council, Etobicoke;

-Bill Somerville, Rexdale Youth Council;

-Wayne Lewis, Kuriou Foundation, Etobicoke;

-Lorna Weigand, Scarborough;

-Tina Alleyne, on behalf of Mr. Adonis Huggins, Universal Black Students' Association

-Spiro Papathanasakis, Cabbagetown Youth Centre, Toronto;

-Karen Wirsig, Community Social Planning Council of Toronto;

-Elizabeth Felix, Metro Youth Cabinet & Black Students' Association, Toronto;

-Lorraine Duff, Rexdale Community Health Centre; and

-Michael Muller, Toronto.

(d)Implementation Plan for Heritage Services and Plan to Determine the Future Composition of Heritage Toronto.

The Economic Development Committee reports having:

(1)deferred consideration of this matter to its next meeting on March 26, 1999;

(2)reaffirmed Council's decision of December 16 and 17, 1998 (Clause 3 of Report No. 15 of the Special Committee To Review the Final Report of The Toronto Transition Team, titled "Revisions to the Council-Committee Structure" refers) that heritage services be managed and directed by a structure of community management boards;

(3)requested the Commissioner of Economic Development Culture and Tourism to report back to the March 26, 1999 meeting of the Committee on:

(a)the development of an independent plan for heritage services that reflect the principle of community management of heritage services, including shared services; and

(b)the development of a comprehensive plan that integrates the Heritage Foundation with Museums Services and Preservation Services in partnership with the Chairs of the Museum and LACAC Boards and the THA.

(i)(February 11, 1999) from the Commissioner of Economic Development, Culture and Tourism, recommending that:

(1)the Toronto Architectural Conservation Advisory Committee be known as the Toronto Preservation Board and that a Local LACAC Panel be established for each Community Council area;

(2)a Memorandum of Understanding be developed between the City of Toronto and the Toronto Preservation Board which would include the provisions outlined in this report;

(3)each of the six Local LACAC Panels be comprised of a minimum of five (5) and a maximum of nine (9) citizen members, plus one or two Councillors at the discretion of each Community Council;

(4)the Toronto Preservation Board be comprised of the Chair or designate of each Local LACAC Panel plus five (5) additional citizens to be appointed by City Council plus up to three (3) Councillors who may be members of the Local LACAC Panels; and at least one of these additional citizens should be knowledgeable with regard to natural heritage;

(5)eight (8) Community Museum Management Boards be created:

(a)Todmorden Mills Museum (East York);

(b)Montgomery's Inn (Etobicoke);

(c)Gibson House / Zion Schoolhouse (North York);

(d)Scarborough Historical Museum (Scarborough);

(e)Spadina / Mackenzie House / Colborne Lodge (Toronto);

(f)York Museum (York);

(g)Fort York; and

(h)The Pier;

(6)Community Museum Management Boards identified as (a) through (f) above be nominated by the appropriate Community Council and, recognizing the regional scope and nature of the other two sites, City Council appoint the membership of a Community Museum Management Board for each of Fort York and The Pier;

  (7)Memorandum of Understanding be developed between the City of Toronto and each Community Museum Management Board which would clarify the relative roles and responsibilities of the Department and the Board and would include the provisions outlined in this report;

(8)that support services for all of the sites be provided by the City;

(9)the Toronto Museums Board be established as a co-ordinating body, to provide advice on global museum issues and general museum policy, as identified in Mr. Schofield's '3H Model' of December 1998, and further that this Board provide advice on priorities for capital and operating budgets;

(10)the report from the Chief Administrative Officer on the plan to determine the composition of the new advisory body to be called Heritage Toronto be the subject of a report to the next meeting of the Economic Development Committee;

(11)the steps necessary for the development of the Heritage Master Plan will be the subject of a future report from the Commissioner of Economic Development, Culture and Tourism to the Economic Development Committee, as requested by Council; and

(12)the appropriate City officials be authorized to take the necessary action to give effect thereto;

(ii)(February 9, 1999) from Linda Wells, Kidding Awound Wind Up Toys;

(iii)(February 10, 1999) from Sheldon J. Godfrey, Toronto;

(iv)(February 11, 1999) from Stephen Otto;

(v)(February 11, 1999) from Jane Beecroft, Chair, CHP Heritage Centre, The Society of Heritage Associates, Toronto;

(vi)(February 12, 1999) from John Carter, Chair, East York LACAC;

(vii)(February 11, 1999) from John S. Ridout, President, Town of York Historical Society; and

(viii)(February 11, 1999) from John S. Ridout, President, East York Historical Society.

(e)1999 - 2003 Capital Program: Playground Inspection Program And Costs.

The Economic Development Committee reports having:

(1)received the following report for information;

(2)concurred with the process outlined in the attachment including the consideration of a one time allocation of $60,000 in the Current Budget of the Parks & Recreation Division to allow the project to proceed in 1999.

(January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism, advising that this report is a referral from the Budget Committee and is presented for the information of the Economic Development Committee, and recommending that the Committee:

(1)receive the report for information;

(2)concur with the process outlined in the attachment including the consideration of a one time allocation of $60,000 in the Current Budget of the Parks & Recreation Division to allow the project to proceed in 1999; and

(3)the appropriate City officials be authorized to take the necessary action to give effect thereto.

(f)Expansion of the Celebrate Toronto Street Festival.

The Economic Development Committee reports having received the following report:

(January 28, 1999) from the Commissioner of Economic Development, Culture and Tourism, to address the feasibility of expanding the Celebrate Toronto Street Festival to include some activities along the waterfront, specifically in the former City of Etobicoke area of the City of Toronto, and recommending that this report be received for information.

(g)Celebrate Toronto Street Festival - Family Pass Update.

The Economic Development Committee reports having received the following report:

(January 28, 1999) from the Commissioner of Economic Development, Culture and Tourism, responding to the Toronto Transit Commission (TTC) request that the City Economic Development staff and the Event Organizing Committee seek corporate sponsors to subsidize the cost of the TTC Family Pass as was offered at the 1998 Toronto Street Festival, and recommending that this report be received for information and forwarded to the TTC for its information.

(h)Proposed Billboard Advertising On City-owned/maintained Properties.

The Economic Development Committee reports having:

(1)received the following report;

(2)established a project team to examine issues related to outdoor advertising at City parks and recreation facilities include in its scope of study the feasibility, planning criteria and revenue potential of billboard advertising on city owned or maintained properties:

(January 26, 1999) from the Commissioner of Economic Development, Culture and Tourism, recommending that:

(1)this report be received for information;

(2)the project team established to examine issues related to outdoor advertising at City parks and recreation facilities include in its scope of study the feasibility, planning criteria and revenue potential of billboard advertising on city owned or maintained properties; and

(3)the appropriate City officials take the necessary action to give effect thereto.

(i)Yards Rationalization Study.

The Economic Development Committee reports having deferred consideration of the following report to its next meeting on March 26, 1999:

(January 29, 1999) from the Commissioner of Economic Development, Culture and Tourism, recommending that this report be received for information.

(j)Seating of Committee Members.

The Committee reports having approved the proposed seating plan for members of the Economic Development Committee with one revision, and forwarded the plan, as revised, to the City Clerk for appropriate action.

(February 9, 1999) from the City Clerk, recommending that the Committee approve the seating plan, attached to the foregoing communication, for meetings of the Economic Development Committee and forward the plan to the City Clerk and appending a proposed seating plan.

(k)Toronto Wins Top Marketing Award.

The Economic Development Committee reports having:

(1)received the following report;

(2)congratulated all staff involved and thanked them for their hard work in achieving this award.

(February 9, 1999) from the Commissioner of Economic Development, Culture and Tourism, recommending that this report be received for information.

(l)Gibraltar Point Centre for the Arts.

The Economic Development Committee reports having referred the following report (February 12, 1999) from Councillor Bussin to the Commissioner of Economic Development Culture and Tourism and requested him to report to the next meeting of the Committee on the proposed development of an arts centre in the old Toronto Island School Building situated on City of Toronto park land.

(February 12, 1999) from Councillor Bussin, East Toronto, advising that a group of Toronto residents are endeavouring to establish an art centre in the old Toronto Island School buildings on Toronto Island, and recommending that the Commissioner of Economic Development, Culture and Tourism report to the next meeting of the Committee on the proposed development of an arts centre in the old Toronto Island School Building situated on City of Toronto park land.

Respectfully submitted,

BRIAN ASHTON

Chair

Toronto, February 12, 1999

(Report No. 3 of The Economic Development Committee was adopted, as amended, by City Council on March 2, 3 and 4, 1999.)