That:

A.        Recommendation 1 in the report dated September 8, 2010, from the Manager, Sign By-law Unit, Toronto Building, be deleted.

B.        Recommendations 2 to 5 be renumbered and amended to read as follows:

1.         Approved the variance requested from § 694-22. C. to allow the issuance of a sign permit authorizing the erection and display on the northerly-facing wall of the premises known municipally as 2 Queen Street East of third party wall sign erected on a designated heritage building, on the condition that Streetlife Media Inc. apply for and receive the required heritage permit under Section 33 of the Ontario Heritage Act through Toronto Heritage Preservation Services.

2.         Approved the variance requested from § 694-22. D. to allow the issuance of a sign permit authorizing the erection and display on the northerly-facing wall of the premises known municipally as 2 Queen Street East of third party wall sign within 100.0 metres of another third party wall sign.

3.         Approved the variance requested from § 694-26. B.(1)(d) to allow the issuance of a sign permit authorizing the erection and display on the northerly-facing wall of the premises known municipally as 2 Queen Street East of third party wall sign exceeding a sign face area of 20.0 square metres.

4.         Approved the variance requested from § 694-26. B.(1)(a) to allow the issuance of a sign permit authorizing the erection and display on the northerly-facing wall of the premises known municipally as 2 Queen Street East of third party wall sign erected within 30.0 metres of the intersection of a major street with any other street.

That the Sign Variance Committee amend the recommendation contained in the report dated September 10, 2010, from the City Solicitor by adding the following:

a.         the list of relevant matters which may be included as generally relevant considerations for the Committee in determining whether an adjournment is required, as set out on page 3 of the report dated September 10, 2010, from the City Solicitor, be included in Sign Variance Committee By-law No. 1, Rules of Procedure for the Sign Variance Committee.