Welcoming more than 26.5 million visitors annually, Toronto is the leading tourism destination in Canada. In 2023, visitors spent $8.4 billion dollars in Toronto which resulted in $12.6 billion dollars in total economic impact. This bold, dynamic city offers superb attractions, music and events backed by the best convention and sports facilities in Canada.
An estimated 67,000 jobs are supported by visitor spending (both direct and indirect jobs). Direct employment from the visitor economy in 2023 amounted to 47,291 jobs. The visitor economy ranks as Toronto’s 10th largest employer by industry.
While the majority of jobs are in industries directly serving visitors, significant benefits accrue in sectors like finance, insurance, and real estate from selling to tourism businesses and employees.
Toronto offers a wide variety of tourism options including music, film, sports, cultural, entertainment, performing arts, festival and events, international cuisine, parks and recreation, first-rate accommodations and shopping, including:
Eight professional sports teams
8,000 restaurants
More than 150 live music venues
More than 40 tour operators
Over 100 attractions
Culture
Special events can be found every weekend of the year, including a number of signature events:
More than 200 multifunctional event venues, more than 20 dedicated event venues, four conference centres and over 50 professional event and meeting planners in the city assist in making Toronto the choice for meetings and conventions.
Major convention centres offer a large amount of choice to the meetings and conventions market including:
Toronto has the greatest selection of accommodation in Canada, including over 36,500 hotel rooms in the greater Toronto region – 65% are located with the city of Toronto.
Downtown Toronto hotels consistently achieve occupancy rates of about 70 per cent whereas the hotel occupancy rate in the GTA is about 74 per cent (2025 Outlook, Greater Toronto Hotel Association, CBRE Limited).
Air Transportation
Toronto Pearson International Airport is Canada’s primary air hub with 45 million passengers annually.
Billy Bishop Toronto City Airport is right in the downtown welcoming more than 2.8 million passengers annually.
The 2015 Pan/Parapan American Games, hosted by the Toronto region, was a catalyst for major infrastructure developments across the region.
Ongoing revitalization of Union Station is a $640-million initiative to revolutionize Canada’s busiest transportation hub.
Union Pearson Express , launched in in 2015, provides fast, reliable and convenient service between downtown Toronto and Toronto Pearson International Airport.
Aga Khan Museum , opened in 2014, is the first museum in North America devoted to Islamic art. The $300-million museum and cultural centre spans a seven-acre site.
Ripley’s Aquarium of Canada , a $130 million investment that opened in 2013, is one of the largest aquariums in North America featuring over 15,000 underwater animals of 450 diverse species.
Daniels Spectrum , opened in 2012, formerly the Regent Park Arts & Cultural Centre, was an estimated investment of $18 million, brings dance, theatre, visual arts and music groups together under one roof.
The City of Toronto’s Festival & Events Calendar is the most comprehensive list of things to do in Toronto. It provides a user-friendly display for the public to view and filter event details, making it easier to find information on what’s happening in the city.
Organizations and businesses can submit their event, exhibit and festival information to the Calendar for promotion to the public.
Toronto Tourist Information Centre is open year-round at Union Station, distributing information and brochures to visitors. Toronto specialists help visitors plan their time in the city. Local attractions and tourism businesses can email visitoreconomy@toronto.ca for details.
Maps
City maps are available for free to distribute to your guests and customers:
Visitor Map: highlights key attractions and neighbourhoods
as a framework for the City to better support the tourism sector and guide the work of the Visitor Economy Office.
, Destination Toronto, 2024
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